Entering a new market, One Housing Group approached Fire and Flux to create an exciting new brand to reflect their forward thinking retirement product. With a large number of baby boomers set to retire over the next decade, there is surprisingly little specialist retirement housing stock.
One Housing Group are looking to focus on an active retirement, where retirees can continue the activities they love, within an environment that can provide care support as and when they need it.
This active lifestyle is reflected in the feeling of movement in the logo itself and in the vibrant, bold coloured graphics. The marque is complemented by sophisticated and elegant typography that is most importantly highly legible.