Marketing material for MiPins
With an imminent launch of their wellbeing and engagement platform, MiPins needed marketing material to support their sales team.
Lists of features, benefits and USPs were drawn up for each of their products and ordered in terms of priority to their end user. These key messages were woven into copy, using an approachable and conversational tone. Layout grids and imagery were adapted from their previous brochure, and spreads were designed to showcase the new content. A final suite of four brochures were produced, digitally printed on a high quality FSC stock – chosen for it’s velvety feel.