IFS Website Redesign
With a busy, confusing home page layout on The IFS website, it was difficult for visitors to find what they were looking for quickly or navigate to areas of general interest. In addition, the text heavy site was difficult to read (with some body text going down to 7 point) and visually uninteresting. As the site is the main way the IFS distributes their research and publications, it was imperative to reassess and redesign the site to enhance the user experience.
Starting with the site analytics, fire and flux looked at the way people were using the site – discovering high rates of people leaving the site after one page, entering via pages other than the home page, and not navigating around the site. Problems areas were identified, new navigation was developed and tested, and wireframes were drawn up ready to be designed.
The new, pared down pages allowed for larger navigation, larger type and room for imagery. Colours from their logo were used, and new neutrals were added to their palette to provide balance. A clean grid was developed and new typeface was chosen to increase legibility and add personality. Finally, page templates were designed to ensure fewer custom pages for an easier development process. The initial structure and template pages were coded, and handed over for a more cost effective internal development.
Visit the site here.